Online shopping is the language that everyone loves. Shopping makes everyone feel happy. Who doesn’t like anything that comes free? Using this psychology of the audience eCommerce business has made this their marketing strategy very fruitful. It is seen that there has been an immediate increase in the sales of the brand or company. Customers have welcomed the idea of a free shipping on online shopping with open hands. All the eCommerce businesses, whether big or small, are opting for this marketing strategy. The idea of not paying the additional shipping charges means saving some amount on shopping. Or you can even consider it as a discount that the customers are receiving on their shopping. Saving money where you are spending so much, customers have always kept their eye on these kinds of prospects.
When any marketing strategy gets the full attention and acceptance of customers, eCommerce will surely capitalize on its funds. The willingness of the customers is directly proportional to the profits of the eCommerce business. Potential customer conversion rates increase the traffic towards your eCommerce website.
Customers Love Free Shipping
It provides a competitive edge over other brands in the market. At the same time, eCommerce businesses also worry about the additional revenue they are losing every time they are offering free shipping but losing revenue should never be a problem as it gets covered in the retail product price. On top of which customers extra or double purchase and are willing to visit the websites repeatedly. Saving their precious money gives eCommerce more profit. It also offers sustained revenues as customers would love to shop with no shipping or delivery charges. Free shipping entices the customers to visit your page and buy products from there. On the other hand, customers abandon many shopping carts just because of their high shipping charges. Instead of losing all money, apply the free shipping strategy and bait the customers to buy more from your website.
As much as free shipping sounds enticing and appealing to customers is a total drawback step for small eCommerce businesses or companies that have just emerged, particularly those with limited resources.
But from a statistics point of view, free shipping is a must-have thing that every eCommerce business should have. It pays off well in the long term, including the startups and small businesses. The importance of free shipping has been understood by all the eCommerce business and has been finding ways to implement it.
Why offer free shipping? Here are some types of free shopping that have benefits both customers as well as an eCommerce business.
Want Free Shipping Then? The Minimum Purchase is a Must.
Free shipping in online shopping is a guaranteed way of grabbing more customers’ attention but keeping it for all the products may or may not turn out to be the best option. Some small businesses like handicrafts, organic, beauty products and others can keep the free shopping option after minimum purchase. There are many small and big eCommerce businesses following this way of free shipping strategy. It encourages traffic on the website as well as keeps businesses at minimum risk.
Some Specific Items Giving the Luxury of Free Shipping
Some specific items have high-profit margins, and companies announce free shipping or other deals and discounts on such things. It covers the shipping costs very quickly and even fuels up the potential customers towards the website. On the other hand, products with high margins are not every customer’s priority to purchase, so instead of just offering deals only on the high-profit margin items, they are available on a lower margin. Grabbing more customer attention and making them your loyal customers will be more revenue productive. It will support eCommerce by communicating better offers and highlighting the benefits to the customers.
Announcing the free delivery services during the festive season or over weekends sounds more appealing to the customers as they wait for the time to come to shop. The curiosity among the customers to seize the opportunity radically escalated. Free shipping during holidays or festivities surge the additional orders and therefore turned out to be very fruitful for the eCommerce business.
For instance- The year around days like valentines might pick up the attention of all the youngsters who want to celebrate it with their partners. Providing free shipping around this time would turn out to be high yielding.
Loyalty Programs Benefits
If free shipping is not your thing, then provide the same benefit on loyalty programs. If the customers are willing to purchase from you repeatedly, they will surely like to enroll in the loyalty program. A loyalty program is a scheme where customers get some shopping points every time they shop, and the number of points collected could be redeemed, offering them great discounts.
Customers also get attracted to this kind of scheme because it gets exclusive for those who want to be regular purchasers. Therefore, customers feel uniqueness in themselves. The impact of free shipping on sales is an excellent way to enjoy good revenues in the long term.
Small businesses that can not afford the free shipping strategy should keep in mind to wrap up the costs in the product price. The free shipping concept is an appealing marketing strategy that has gradually impacted the consumers’ shopping online. Free shipping influences online buying and many companies and eCommerce business have seen a drastic boost after switching to free shipping for eCommerce.
Free shipping would play a vital role in the present as well as future in driving online sales. The impact of free shipping has been so fruit-bearing that it does not harm both the parties and benefits both equally.
We have understood that these days online shopping and free shipping goes hand in hand. The e-commerce business that applies the strategy correctly and gets lucky in grabbing the customers’ attention wins as to survive in the cutthroat competition is brutal.